Sunday 6 September 2009

End of School Life Special: Part B (Random Project Visual Part 2)

Part A - Introduction + The Project House
Part B - My Random Group Project Visuals (part 1, part 2, part 3 tba)
Part C - My Random Presentation Slides (tba)
Part D - My Bo Liao Guide to Forming a Good Project Group in School (tba)


Wow I got BBQed alive while watching a race between a car and a plane. Suffering from severe sunburn now lol. Pain ahhhhhhhhh!! It was worth it though. More about that next week he he. Today’s post is about part B2 of my End of School Life Special – A 4 part (extended to 7) series about my group project life.

This third post is Part 2 of Part B (My Random Group Project Visuals) and will feature project visuals with my project mate Alan! He is the joker in one of my groups in poly and I think his long hair makes him look like a star, so my group members usually get him to be our model. Some of the visuals have my other group mates in them too. I’m not in any of them as I’m a camera shy person and it would be a little weird for me to design posters with me in them.

Let’s begin Part 2 of Part B now! =)


I have already explained what this part is about. If you want to read what I wrote again please go to my End of School Life Special: Part B (Random Project Visual Part 1).

I shall now copy and paste the next few sentence from my previous End of School Special post. Ctrl C ….. Ctrl V > {Okay, these are visuals from 4 of my projects for part 1 of the Random Group Project Visuals. Some I have done many years ago so forgive me if I forget some information regarding it. I will just crap my way through like I usually do and you won’t notice anyway, unless you are one of my previous group mates he he.}

There is a video for one of the projects he he. Go see if you like it =P Alan, if you somehow found out about this post and are reading this now, Hi Hi, you are so handsome like model!! Thanks for your free modelling!!

I will try to shorten my commentary on each project for this post due to my laziness. I have been busy watching J Dramas and Animes …. Sorry =P Maybe it’s better this way too. You can finish reading this post fast and move on to a less bo liao activity.

Okayyyy … lets finally move on to the first project ….

1. KoolWerkz


For this Integrated Marketing Communications project, we have to really test our limited photoshopping skills and come out with a direct mailers for cafĂ© owners and managers, ads and point-of-sales materials (if I’m not wrong) for KoolWerkz. Basically, our job is to beg them to take in this brand of ice cream. KoolWerkz is actually a brand from Temasek Poly and the ice cream is invented and made by Temasek Poly students (I think heh). They just came up with a 97% fat free ice cream (a few years ago when we were doing this project) and we were supposed to come out with a creative brief.

Mr. Alan is not used much here, only appearing in one of the pictures. See that guy in the “Mirror & Basin mock up” above? That’s Alan posing in our school’s toilet ha ha. The cartoon character in the instruction sheet is inspired by him too he he. I think it’s drawn by Alan. So cute hor. I wonder if they still have this ice cream over at my poly.

2. Journey to the East


This project is for our entrepreneurship module where we have to come out with a business plan with all the marketing plan, fanciful accounting and stuff. We used Alan’s idea of a Chinese fast food restaurant and got him to be the mascot of his fast food restaurant. We got him to pose, cropped him out and place his modified pic into the logo. The logo is featured prominently on the store design, website and packaging etc.

There are Chinese fast food restaurants in Hong Kong and I hope someone really opens a fast food restaurant like Journey to the East with home delivery service. No … food courts are different from our fast food restaurant! I want kung pao chicken rice (at McDelivery rates) delivered to my house now!!

3. Tampines Clicks


For this project, we had to promote this website called Tampines Clicks which is no longer available the last time I checked lol. I think it’s because they didn’t use our idea. It’s a website that allowed residents of Tampines to blog on if I’m not wrong.

We suggested having an Amazing Race type of event for schools around Tampines to take part in to promote this website. Banners, posters and outdoor ads will be used to inform people about this event. As you can see, out dear Alan is in the poster, banners and the outdoor ads. Even the pair of legs you see in one of the outdoor ads belong to him heh. Teck, Elizabeth and Monica joined in the fun and appeared in the banners and posters. We actually printed out quite a large banner for our presentation to score some brownie points and got chosen to present in front of our cohort =P I heart our slogan! Create, Connect, Clique!! =)

4. Sony Ericsson


This Sony Ericsson project is for our Sales Management module. We are suppose to investigate consumers’ perception towards the Sony Ericsson range of Walkman phones in Singapore, conduct a detailed analysis of their market share and come up with short and long term sales objectives and ways to fulfill them. As you can see from the images above, there aren’t many visuals made for this project. However, we can also see that once again, Alan is the model of the day. Look at Alan, dressed up in different clothes for different occasions. Clothes are sponsored by Alan’s closet.

Although we didn’t have many visuals for this project, we did make a commercial, which set us apart from other groups then heh. This amateurish commercial made with Windows Movie Maker (you know, the free video editing program you get with your Windows) was shown to all marketing students, increasing Alan’s popularity in school. It was the highlight of our presentation and lots of cheers and laughter could be heard when the video was played.


In the video, there are 6 scenes, and some for 2 scenes we couldn’t actually film at the intended location as our commercial making budget is $0. The first scene is shot in my room, second scene (exercising) at my school’s gym, third (on a plane) we can’t possibly board a plane and film so we did a very bad impression of it, fourth (chilling out) is at my house’s void deck, fifth (at a club) in my mother’s room and the last scene is at some random place I forgot. I actually like what we did with the clubbing scene with Alan as the DJ and the very corny looking DJ console. The lighting effects really made it look like a club I think heh.

Here are some behind the scenes pics of the clubbing part ..

As you can see, the DJ console is made of LDs, CD, boxes, cardboard sheets and our poster lol. All recycled stuff we found in my house. Love how it looked in the video though he he.
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Okay, I shall stop my nonsense now. This is the end of Part B2 of my End of School Life Special. 4 more parts to go!

In my next End of School Life special (god knows when I will post), I will take a break from showcasing my past project visuals and switch to PowerPoint slides I made during my days as a student. There will be 2 posts on PowerPoint slides and I will then switch back to the last part of Part B (My Random Group Project Visuals). Confusing? I love confusing people.

I also love projects and designing amateurish visuals for it!

Next time on my End of School Life Special – My Random Presentation Slides Part 1. Stay tuned!! Might be anytime from 1 week to 1 month later!!

One of the slides I actually used (taken from my old nufc post) …


(Images Taken From: My previous projects, my previous post)