Part A - Introduction + The Project HousePart B - My Random Group Project Visuals (part 1, part 2, part 3 tba)
Part C - My Random Presentation Slides (tba)
Part D - My Bo Liao Guide to Forming a Good Project Group in School (tba)
Hello again. This is the second post of my “End of School Life Special”. In my first post, I mentioned that it a four part series which may expand to six parts if I dig out to much stuff for part B and C. Now that I have gathered most of my random group project visuals, I have decided to expand the four parts into seven parts! Part B (My Random Group Project Visuals) will be expanded into 3 sub parts and Part C (My Random Presentation Slides) will be expanded into 2 sub parts. To make things even more complicated, I have decided to post part 1 and part 2 of Part B (My Random Group Project Visuals) first, followed by Part C (My Random Presentation Slides). After posting the 2 parts of Part C, I will then post the final part of Part B (My Random Group Project Visuals) and I will end the seris by posting Part D (My Bo Liao Guide to Forming a Good Project Group in School).
Hope you understand what I have just typed lol.
Let’s begin Part 1 of Part B now! =)
The visuals are not as important as the reports and in most cases are not required. We like to add them in for some extra points to help us score better he he. You know, it gives the person marking the report the impression that we have put in a lot of effort into the project heh. For those who still have school project to do - For your info: I think it usually works lol
At the end of the day, for us marketing students, the 20+++ pages reports (60++ with appendices) are the most important aspect of our projects. Nevertheless, we had lots of fun coming up with ideas for the visuals and designing them. We are also very kiasu and like to give tutors something extra. Sometimes, some of my group members end up being models for the posters or actors in videos lol. You won’t see examples in this post, but I promise I will post them in the next post he he.
Okay, these are visuals from 4 of my projects for part 1 of the Random Group Project Visuals. Some I have done many years ago so forgive me if I forget some information regarding it. I will just crap my way through like I usually do and you won’t notice anyway, unless you are one of my previous group mates he he.
1. Corny Nutters
This project is for our Retail Management module and our task is to come out with a concept for a push cart and actually implementing it! We had to think of what to sell, come up with our own brand name, logo etc. One of my favourite projects of all time and I had lots of fun doing it.
After a long and hard discussion, we decided to sell Kachang Puteh (assorted nuts) and cup corns. We decided on the name “Corny Nutters” as it is easy to remember and so corny. I think it’s a great name! As it was my first time using photoshop and my drawing skills ain’t that fantastic, the logo I made was really simple. I think it’s really cute though he he.
We got our nuts on consignment from the really helpful people over at Tong Garden who even offered us a “keep the nuts warm” thingy as seen on the “Nuts Section” picture above for free! In return, we advertised their brand for free by pasting their logos on our store and our “Nuts Packaging” (see pics above).
As our logo looks kiddy, we are stuck to being cute, so we decided to have a childhood theme for Corny Nutters. We had balloons, a bubble blowing rabbit, some primary school snacks and toys for prizes. We also went around throwing those mini bombs and the press and wait for it to explode thingy (forgot what they are called … those you played when you were young). Our uniforms were school uniforms as seen in the “Push Cart” pic above. Easy to get and it fits our theme he he. As you can see from the pics, the store isn’t the best looking one due to our lack of arts and craft skills. We did win others in terms of the size of our stall as we had a Nuts Section and Corn Section in addition to our push cart. Our cute logo, fun atmosphere and friendly staff (us) also won the hearts of the lecturers and tutors. One of our lecturers even helped us sell the nuts lol. We also had some bulk purchases from the tutors! Our cup corns section was really popular and we sold all our cup corns! We had to make a last minute sold out sign for our cup corns lol (see pic above).
The money we earned we got to keep and some groups were also selected to set up our stalls on our poly’s Open House for extra cash! We got selected and got to sell Corny Nutters to cute young girls who just graduated from secondary school! After some creative accounting, according to our report, we managed to earn quite a lot of money! Go Corny Nutters!!
2. BreadTalk
For this project (Brand Management Module), we had to find out if BreadTalk is a “Genuine Brand” in consumer’s mind and come out with ways to improve its image.
For the investigation part, we had to come up with a questionnaire and get real customers to answer the questions. Different groups were sent to different outlets to conduct the surveys and we were rewarded with some cute BreadTalk collectibles. Too bad I don’t have any pics of them. We also did some store observation on our own to further enhance the credibility of our findings.
I won’t talk about the findings as I think its confidential he he but the visuals above are some of the things we recommended. The new uniforms recommendations are drawn by our very own Alan and the magazine insert which will pop up when you open the magazine is done by Teck (he actually made a mock up). All the visuals (same for other modules) were printed for the tutors to get a better feel of how they will look like during presentation. We love printing posters!
I actually designed a cute BreadTalk mascot which is a bun with a chef’s hat, but I can’t find the image. I think a few visuals are missing too. Damn.
3. Esprit
We came up with different versions of the esprit card, made a mock up magazine insert which is actually based from an actual magazine insert :P and focused on the service staff of Esprit. Alan, our resident fashion designer once again drew the uniforms. The female model looks familiar right? It is the same model from the BreadTalk project he he. Sometimes, when you do not have enough time, you have to compromise and reuse heh. Our Brand Management and Strategic Marketing tutors are different, so they won’t know I think.
Esprit models used are from Esprit’s annual report. Annual reports and official websites are great sources for getting companies’ images to use for school projects J. When it is for educational purposes, everything is okay as long as we cite the sources right? We do use our group mates as models for some projects but in this case, we felt that we needed better looking models ha ha (joking). It would be weird if we posed for the front cover (see pic above) instead of using the Esprit models right? =P
I remember for the presentation of this project, we screwed up the files in our thumb drive and had a little delay which angered the tutor a little. Lucky for us, our presentation was good and the presentation slides had lots of nice looking customized diagrams. The tutor ended up smiling and praised us instead. Phew.
4. Samsung
(Sorry, I just made this post longer with some crap. Okay, back to business.)
The last project featured today is my global marketing project for Samsung. The purpose of the project is to look into Samsung’s online strategy as a whole to cater to the youth’s in South East Asia. I think we needed to bond with high-life seekers.
This project actually consists of 2 projects that are interrelated to form the whole campaign. I forgot which is for which but the visuals I gathered are used in either one or maybe both.
As the focus is on the online strategy, most of our recommendations are online based. We have a windows messenger ad, website advertising and a microsite for our campaign. We actually created a fake website for this project and used my previous blog’s address for it lol. A customized skin was made as seen in the “Campaign Microsite” pic above. The links actually work and had relevant information in each section!
To bond with the high life seekers, our theme was “Fame & Glamour” and one of the suggestions we made was to sponsor the Singapore Fashion Week. We also had a contest where participants had the chance to star in the next Samsung commercial and a “Fame & Glamour” cruise touring around South East Asia featuring Samsung products. Celebrities, reporters and some of the contestants will be invited to the cruise. When we presented, we actually fitted a golden cloth onto the tutor’s chair, placed some champagne on the table and gave an invitation to our imaginary cruise to the tutor lol. That really made him a very happy tutor he he.
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Okay, that’s all for today folks! I just realised that I have typed almost 2000 words. Woo hoo, I have just completed an individual essay! No grammar check and typos are done though as this is not graded, so if there are any mistakes please forgive me he he.
In my next End of School Life special, I will feature 4 more projects =) Most of the visuals will have this guy in it.
Tecky Team consists of: Alan, Teck, Jansie, Elizabeth, Monica and me. I did most of my poly projects and spent the most time doing projects with the Tecky Team.
I love projects and designing amateurish visuals for it!
Next time on my End of School Life Special – My Random Group Project Visuals Part 2: The Alan Chronicles. Stay tuned!!
(Images Taken From: My previous projects)